whollioWHOLESALE · SIMPLIFIED
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Whollio

The complete wholesale commerce platform for modern brands. Manage distributors, retailers, and sales reps in one place.

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Industries We Serve

Built for Every Wholesale Vertical

Whether you sell fast-moving consumer goods or high-value electronics, Whollio adapts to your industry's specific workflows, compliance needs, and channel structures.

FMCG & Consumer Goods

Manage high-velocity SKU catalogs, route-to-market programs, and retailer replenishment across thousands of outlets.

Key Challenges

  • Thousands of SKUs across regional variants
  • Complex distributor and sub-distributor tiers
  • Scheme and discount management at scale

With Whollio

  • 40% faster order cycles
  • Real-time scheme visibility
  • Automated van sales sync

Apparel & Fashion

Digitize seasonal catalog launches, manage size & color matrices, and streamline B2B orders for your retailer network.

Key Challenges

  • Seasonal catalog management
  • Size-color variant complexity
  • Sample and pre-order workflows

With Whollio

  • Visual catalog ordering
  • Pre-season booking tools
  • Retailer sell-through tracking

Electronics & Appliances

Handle serial number tracking, warranty registration, and multi-channel pricing with dealer-specific visibility.

Key Challenges

  • Serial and batch tracking
  • Dealer-tier pricing structures
  • Warranty and service workflows

With Whollio

  • Serialized inventory tracking
  • Tiered dealer pricing
  • Service request integration

Food & Beverage

Track expiry dates, manage temperature-sensitive logistics, and run promotions across your distributor chain.

Key Challenges

  • Expiry and batch date tracking
  • FIFO compliance
  • Promotional scheme execution

With Whollio

  • Batch & expiry management
  • FSSAI compliance tools
  • Route-based van sales

Pharma & Healthcare

Ensure regulatory compliance with batch traceability, controlled distribution, and GST-ready invoicing.

Key Challenges

  • Batch and lot traceability
  • Schedule H and OTC channel separation
  • GST and e-invoice compliance

With Whollio

  • Full batch traceability
  • Regulatory audit trails
  • Automated e-invoicing

Building Materials

Manage project-based ordering, contractor loyalty programs, and large-format dealer networks with ease.

Key Challenges

  • Project and site-based ordering
  • Dealer and contractor loyalty
  • Heavy SKU weight & volume pricing

With Whollio

  • Project order management
  • Contractor rewards tracking
  • Quantity-based pricing tiers
One Platform

Capabilities That Cross Every Industry

Core features that power wholesale operations regardless of what you sell.

Smart Catalog Builder

Handle any SKU complexity — variants, bundles, pricing tiers, and regional assortments.

Distributor Network Management

Multi-tier distributor hierarchies with visibility at every node of your supply chain.

Real-Time Analytics

Track sell-in, sell-through, and inventory across every channel and geography.

AI-Powered Forecasting

Predict demand, prevent stockouts, and optimize replenishment automatically.

Don't See Your Industry?

Whollio is built to be flexible. If your wholesale vertical isn't listed here, talk to our team — we've likely solved your exact problem before.

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Join 500+ brands across every wholesale vertical already running on Whollio.

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